Another fetish video from the producer of “Green Light” Melina Matsoukas (Μελίνα Ματσούκα). It’s made for the song called “S&M” from the fifth Rihanna’s album “Loud” (2010).

What do we have here now? Basically all attributes possible: latex, bondage (though ridiculous), zentai, corsets, whipping, hoods, various ball gags (almost on everybody in the video), tape gags, dog play (with Perez Hilton as the ball-gagged dog), plastic-wrapping, blow-up dolls, high heels and fishnets. Did I miss anything? Oh, yeah, a banana and ice-cream.

They’ve gone a bit too far this time, because the video (referenced complicated Rihanna’s relationships with the press) is either banned or not recommended “for prime time” in several countries. Apparently, some unwanted questions might come from the kids, like “What is SSSSSS-n-MMMMMM”? (Variants: Spencer and Marks, Super-Mupper, Stop Mumbling, etc ;-)

Melina said:

“When I go out to make something, I kind of go out with the intention to get it banned — [well] not to get it banned, I always want my stuff played — but to make something provocative … so when you do something that’s provocative, that’s usually a repercussion. It’s gonna be talked about or banned or slandered in some way. But it’s making an effect and people are having a dialogue about it, so, to me, that’s successful.”

Behind the scenes:

Anybody wants the lyrics? ;D

Na na na na
Come on
Na na na na
Come on
Na na na na na
Come on
Na na na na
Come on, come on, come on
Na na na na
Come on
Na na na na
Come on
Na na na na na
Come on
Na na na na
Come on, come on, come on
Na na na na

Feels so good being bad (Oh oh oh oh oh)
There’s no way I’m turning back (Oh oh oh oh oh)
Now the pain is my pleasure cause nothing could measure (Oh oh oh oh oh)

Love is great, love is fine (Oh oh oh oh oh)
Out the box, outta line (Oh oh oh oh oh)
The affliction of the feeling leaves me wanting more (Oh oh oh oh oh)

Cause I may be bad, but I’m perfectly good at it
Sex in the air, I don’t care, I love the smell of it
Sticks and stones may break my bones
But chains and whips excite me

Na na na na
Come on, come on, come on
I like it-like it
Come on, come on, come on
I like it-like it
Come on, come on, come on
I like it-like it (Na na na)
Come on, come on, come on
I like it-like it

Love is great, love is fine (Oh oh oh oh oh)
Out the box, outta line (Oh oh oh oh oh)
The affliction of the feeling leaves me wanting more (Oh oh oh oh oh)

Cause I may be bad, but I’m perfectly good at it
Sex in the air, I don’t care, I love the smell of it
Sticks and stones may break my bones
But chains and whips excite me

Na na na na
Come on, come on, come on
I like it-like it
Come on, come on, come on
I like it-like it (Na na na)
Come on, come on, come on
I like it-like it
Come on, come on, come on
I like it-like it

S-S-S & M-M-M
S-S-S & M-M-M

Oh, I love the feeling you bring to me, oh, you turn me on
It’s exactly what I’ve been yearning for, give it to me strong
And meet me in my boudoir, make my body say ah ah ah
I like it-like it

Cause I may be bad, but I’m perfectly good at it
Sex in the air, I don’t care, I love the smell of it
Sticks and stones may break my bones
But chains and whips excite me

Na na na na
Come on, come on, come on
I like it-like it
Come on, come on, come on
I like it-like it (Na na na)
Come on, come on, come on
I like it-like it
Come on, come on, come on
I like it-like it

S-S-S & M-M-M
S-S-S & M-M-M
S-S-S & M-M-M
S-S-S & M-M-M